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Management, 3e (eBook)

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Management, 3e (eBook)Overview: For undergraduate and graduate Principles of Management courses. This text connects theory with practice, incorporating the latest research findings to make management relevant and exciting to aspiring managers. ISBN: 9780133468991 Edition: 3 Publisher: PearsonPearsonPearsonPearson Format: Digital AU Course: 16SMGB112, BMGT110

Managing Innovation provides the knowledge base required to manage innovation

An up-to-date survey of free metrics available from Google and elsewhere

AU Course: BFIN251

The eighth edition represents the authors

ISBN: 9781292318233

ESB combines the art of small business survival with the science of small business success

Data Analytics Exercises

when you want it

Author Karen Freberg highlights modern and contemporary PR practices

The number and range of projects give instructors the flexibility to adapt the course according to the interests and abilities of students

ISBN: 9780455248929

ISBN: 9781000487305

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