The Watercooler Effect

The Watercooler EffectBy: Nicholas DiFonzo Ph. D. "A fresh look at informal communication, and how information spreads rapidly An absorbing and compelling book." Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs "Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." Chip Heath, coauthor of Made to Stick: Why Some

ramshackle campground

and Scream

Sajni Patel weaves together lush language

live-on-the-savannah giraffe

It was taken on the day the twins were born

As the children make their way through the woods and back to the paved and noisy streets

and spiritual teachers

attempted a desperate escape: a risky trek over the mountainous border to India

Important additions include eight entirely new sections on topics such as SERMs (selective estrogen receptor modulators)

and provides invaluable advice on how to improve your chances of getting your next big decision right the first time

detailed “pops” full of surprises to discover

he risks jeopardizing his chance for a more peaceful future